The earnest thoughts of Kobe's businesses can be seen from town bar events and bar × source collaborations
One day, at a sushi restaurant in Kobe. There was an "incident" in which you could get kue, which is said to be a phantom fish, large toro, salmon roe, and sake served in a wine glass for 2,000 yen including tax.
I can't believe this is 2,000 yen...... Is it really good!?
To reveal the seeds, a town bar event was held on October 12th at Toa West (the west area of Toa Road in Motomachi)
「VAMOS! TOR WEST ノミニイコウ」に出店した、お寿司屋さんのメニューだったんです。
Even so, don't you think it's rare to have a town bar event in the middle of Kobe? There was the earnest desire of the instigators.
Taste "a little bit of everything" at a city bar
A town bar is a gourmet event aimed at regional revitalization, in which participants "ladder" multiple restaurants in the area.
At VAMOS Toa West, you will first purchase a can badge to express your participation and receive a map with a list of participating stores.
The bar menu is offered for 1,000~2,000 yen for "1 drink + our signature". The menu is listed on the map, so you can visit the restaurants you are interested in.
There were 27 participating stores, but these were the four stores that I completely left to my own taste.
・Uraoregyo 焼餃子・しそ餃子のハーフ＆ハーフ＋レモンサワー
・Sam's BBQ 骨付きポークリブ＋モヒート
・Shimamoto Sushi おまかせ握り3種＋日本酒
・Irohani Free マスカルポーネ鰯パン＆エスニックアテ＋ウーロン茶
Except for the first Uraoregyo, all the restaurants I knew about were new to him. Speaking of Toa West, I had an image of it as a fashion and miscellaneous goods area, so I wonder if there are so many restaurants! I was surprised.
The third sushi restaurant at the beginning. The interior of the store is also authentic, betraying the image of a city bar in a good way.
Also, as someone who loves various cultures around the world, discovering the fourth ethnic izakaya will be a plus in my life......
Some of them have a queue to enter the store. But it's not hot or cold, it's just the right season, and it doesn't bother me.
When I asked everyone who participated
・神戸の友達に誘われて、京都から来た
・新しいお店を知れるのがいいですね
・お寿司屋さんは80分も並んだけれど、その価値はあった！
・Sometimes I drink alone, but I can only eat one plate alone, so I'm happy to be able to eat a little bit of everything.
There are various motivations and impressions for participating. I'm sure there were as many new discoveries and fun as there were people who participated.
I also had a lot of fun with my stomach and heart!
Kobe City is serious about × business operator in the nighttime economy!
This was my first attempt at "VAMOS! TORWEST Nomini Ikou". In February of this year, we held a town bar called "VAMOS Ninomiya" in the Ninomiya area and it was well received, so let's try it at Toa West as well! It seems that it has become.
We spoke with Junya Kamikawaji, who runs "Kobe Gyoza Oregyo" with stores in Toa West and Ninomiya, and served as the representative of VAMOS Toa West this time.
"At the last time in Ninomiya, it was an opportunity for customers to get to know various stores, which led to their next visit after the event.
I see. For both customers and the store, the town bar is a WIN-WIN initiative. Even so, whether it's Toa West or Ninomiya, it's very close to Sannomiya, so even if you don't have an event like this, you won't have to have customers.
"No, I've been running a store in Toa West since 2014, and I feel that fewer people are walking than I did back then. Today is an event, so there is a lot of people coming and going, but in the past, it was this crowded on ordinary Saturdays and Sundays."
After all, it seems that the impact of the corona disaster was not small, and compared to 10 years ago, it seems that the feeling that the city is not exciting enough is earnest.
That's why we are trying to make people enjoy "walking around the city" and "playing at night" through events and projects like this.
It seems that they are considering holding a second event, so please follow us on Instagram at the end of the article.
In fact, Kobe City also supports the business operators of such a gimmick. When we created a subsidy system called "Night Time Economy Promotion Project Subsidy" and solicited 22 applications, 15 of which were adopted.
This VAMOS Toa West is one of them. Mr. Kamikawaji also showed a relieved expression, saying, "The subsidy was very helpful in making maps and badges."
Next up is BAR ×Worcestershire sauce!?
If you look at the list of selected projects, there are many unique projects.
■Click here for a list of selected projects
その中でもちょっと目を引くのが、"Kobe BAR ×Worcestershire Sauce Project"です。企画者は、創業100年を超えるオリバーソース株式会社。
A collaboration between a bar and Worcestershire sauce? I can't imagine it at all. What kind of project is it in the first place?
Worcestershire sauce is essential for Western food. Normally, it is not made by lying down, but Oliver Sauce has developed Worcestershire sauce "Climax" that has been aged for three years.
In this project, the 15 bars we partner with will offer cocktails or bar food with their special Worcestershire sauce.
Still, if Worcestershire Sauce collaborates, don't you think it's a restaurant that usually handles food? Why is it a bar that mainly serves alcohol?
If you ask Tatsuhiko Doman, the representative of Oliver Sauce, what kind of customer base will respond to "aging"? When he thought about it, he came up with the bar from the image of aging wine and whiskey.
Therefore, he was conscious of the design of the bottle of the product like alcohol, and when he learned that Kobe was focusing on the nighttime economy, he approached the bar for a collaboration.
Kobe, which has been adopting Western food since the opening of the port, has many sauce makers. "Just as bars are said to be Kobe's culture, I want Worcestershire sauce to be one of Kobe's cultures," is a thoughtful project of Mr. Doman.
The project has already started and is being held until February next year (as soon as the source runs out).
I immediately visited some of the affiliated bars.
Bar Andante 提供：ブラッディ・メアリー
"Our signature menu is Moscoe Mule and Bloody Mary, so it's a project that goes well with us."
Bloody Mary is a cocktail of tomato juice and vodka. Originally, I often added sauce to recipes, but this time I used aged sauce instead of the usual sauce.
BAR Emina 提供：ブラッディ・シーザー
"It's an opportunity to have a conversation with the audience, and it's an interesting project."
Bloody Caesar is made with tomato juice containing clam extract. When you drink it, you can still feel the richness and depth unique to aged sauce. It's alcohol, but it feels like drinking cold soup at a restaurant.
By the way, the anime pattern on the glass and the figure placed on the counter are unique. In fact, this store seems to be a subculture bar.
As with town bars, being able to learn about shops you didn't know about is also a big attraction of these projects.
The participating bars of the project are the following 16 stores:
1．SHOT BAR SPROUT （ショットバー スプラウト）
2．Bar HONOR （バー オナー）
3．Bar Le Bateau （バー ルバトー）
4．bar Prive （バー プリヴェ）
5．BAR alf （バー アルフ）
6．Bar Andante （バー アンダンテ）
7．Bar domingo （バー ドミンゴ）＊宝塚市
8．Brick（ブリック）
9．BAR SLOPPY JOE （バー スロッピージョー）
10．SAVOY hommage （サヴォイ オマージュ）
11．Bar SanCristobal （バー サンクリストバル）
12．SHOTBAR Barrel （ショットバー バレル）
13．ANCHOR （アンカー）
14．BAREmiNa （バー エミナ）
15．Bar Automatic （バー オートマティック）
16．YANAGASE （ヤナガセ）
The unexpected combination of BAR × Worcestershire sauce will surely not come into focus unless you experience it.
Please check it out with your own eyes and tongue!
INFORMATIONInformation
| VAMOS! TOR WEST ノミニイコウ | |
|---|---|
| Kobe City Initiatives to Revitalize the Night Time Economy | |
| 3-year-old Worcestershire sauce "CLIMAX Evolution by the Gods" |
【ライタープロフィール】
合楽 仁美（ごうらく ひとみ）
神戸出身＆在住のライター。経済メディアNewsPicksなどで活動。
2025年3月まで神戸市公式noteのライターを務めた。
お酒は弱いが酒場の雰囲気が好きで、数年前からバー巡りに凝っている。
My dream is to live in a house with a veranda and a view of the sea.